Case Study
Steve Laidlaw
Positioning a Marine Industry Leader as a Global Business Authority
How we elevated Steve Laidlaw's personal brand to match Seven Yachts' elite reputation through strategic press campaigns and reputation management.
Client Overview
Steve Laidlaw is an entrepreneur and Managing Director of Seven Yachts, Dubai's premier luxury yacht charter company. Known for sharp leadership, global business expertise, and the ability to scale elite experiences for ultra high-net-worth (UHNW) clients, Steve partnered with Digital24 to elevate his personal brand, amplify his thought leadership, and increase global media recognition across business and luxury markets.
The Challenge
Despite running a successful and highly visible business, Steve had limited control over his digital identity. His personal brand was disconnected from the Seven Yachts online narrative, and there was minimal authoritative press coverage linking him to the company's growth story.
The Strategy
We implemented a 360° brand elevation plan, designed to make Steve synonymous with entrepreneurial leadership and luxury innovation.
Digital24's Mission: Curate Steve's digital identity and align his presence with the scale of his impact.
Services Delivered
Personal Branding Strategy
We began with an in-depth brand consultation to define Steve's core narrative:
- Framed his entrepreneurial journey as the driving force behind Seven Yachts' success
- Created a polished executive bio and positioning statement
- Curated brand messaging across multiple digital touchpoints
Strategic Press Campaigns
We launched high-impact press campaigns to spotlight:
- Steve's vision for innovation in the luxury marine sector
- Expansion milestones and strategic partnerships
- Executive leadership at Seven Yachts
Coverage secured in Khaleej Times, Yahoo Finance, and City A.M.
Reputation Management
To control the online narrative, we:
- Optimised search engine presence with SEO-aligned coverage
- Minimised legacy or irrelevant content
- Proactively monitored media mentions in real-time
High-Authority Guest Features
Published guest articles and interviews positioning Steve as a luxury travel and marine expert, covering leadership, service excellence and the evolution of charter yachting in the Gulf.
Featured on platforms with DA60+ and direct editorial relationships.
Concierge-Level Media Support
As his visibility grew, we orchestrated white-glove coordination with journalists and publishers, on-demand media kits and statements, and lifestyle discretion and scheduling around Dubai's HNW clientele.
The Results
Since partnering with Digital24, Steve has:
Featured in 12+ high-authority publications
Across major regional and international outlets
Gained first-page dominance on Google
For branded search results
Received multiple partnership offers
From industry leaders and investors
Elevated personal credibility
To match Seven Yachts' elite reputation
"Digital24 helped me turn presence into authority. They didn't just build my brand—they built credibility where it counts."— Steve Laidlaw, Managing Director, Seven Yachts
Ready to elevate your brand like Steve?
Let's build your authority and credibility in your industry.
Start Your Campaign